OK, so we see a report in TODAY newspaper dated 16th June reporting on the PC Show that was held at Suntec from 12-15 June 2008.
"...the cash registers had chalked up some $51.7 million in sales, nearly double..."
"...welcomed more than 1.1 million visitors this year..."
Is it all that impressive? Let us do the math:
Sales = $51.7 million
Number of visitors (we aren't even going to use the term "customers"; that is explained below): 1.1 million
Average amount spent by each visitor = $47
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Question: What IT product can $47 buy? A laptop? A digital camera?
Neither. $47 can only perhaps buy you some small-item computer accessories like a cheap keyboard/mouse, a webcam or some DVD media.
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But wait! This report says that "laptops remain the perennial favourite of shoppers..."
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Question: What does this mean?
This means that it took 43 customers each spending the average of $47 to make a... may I say, meagre sale of $2000 (43 x 47 = $2021).
If we assume (Note: assume) that each laptop sold was at the price of $2000, this means that for every 1 customer who buys the laptop, there are approximately 41~42 people (minus away the real spender) who visit the show, but does not spend any money at all.
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This is by far, quite a reasonable and conservative estimate, I would say. However, the numbers show us that most of the visitors to PC Show 2008 did not spend any money (or simply very little) at all.
To have 1 real customer for every 40+ visitors, is simply too absurd.
Promising sales? Or simply pathetic?
